Turn customer data into customer joy.
mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-configurable platform combines data activation, security, and AI predictions to help global brands like CKE, Inspire Brands, Burger King and Joe & the Juice quickly and confidently use data to make decisions.
Description
- mParticle is an E2E real-time platform. Everyone claims they can do real-time but mParticle was built natively on streaming architecture ensuring that data is ingested, processed, and transmitted in under a second.
- mParticle protects your data quality. Your marketing tech stack is only as good as the customer data that powers it. By ensuring data quality protection, we ensure that all of your analytics, marketing, and modeling is powered by accurate, consented, and clean data.
- mParticle offers a powerful insights & intelligence layer. mParticle offers a full suite of descriptive and predictive insights helping you continually improve your customer context. Whether it’s visualizing the customer journey, predicting what users may do next, or delivering on the fly calculations; our goal is to put you in complete control.
- mParticle has better integrations. We know every CDP offers integrations but not all integrations are built equally. Our goal with all integrations is to support all vendor functionality via real-time API based connections, and there is no code or file dumps required.
- mParticle offers a full suite of segmentation solutions. Whether you want to build custom audiences, create audience journey sequences, set predictive audiences or construct audiences directly from an analysis, our platform ensures no matter how you want to work, you can.
- mParticle is deeply committed to our customers’ success. mParticle is recognized as a leader in Enterprise CDP Customer Support by G2. mParticle customer-facing teams work tirelessly to understand client business objectives, help them deliver on specific goals, and maximize the ROI of their CDP investment.
