Bikky
Bikky is the first Customer Data Platform (CDP) built exclusively for large, multi-unit restaurant brands.
By integrating with point-of-sale systems, online ordering providers, payment processors, and loyalty programs, Bikky is the only CDP able to build comprehensive datasets about everything from the performance of menus to the frequency and lifetime value of guests. With the platform, everyone from the C-Suite to the marketing team is empowered to make better decisions about the business and measure if those decisions are contributing positively to the bottom line.
Bikky was founded on the belief that restaurants deserve the same access to data as the largest, most sophisticated businesses in the world, and is proud to serve thousands of restaurant locations across the U.S., including major brands like Bojangles, MOD Pizza, Dave’s Hot Chicken, and Long John Silver’s.
Description
Our partnership with Punchh enables a brand to track up to 90% of their guests. Key value props with Punchh specifically include:
- Building segments based on guest frequency, spend, menu preferences, locations, dayparts, and demographics and pushing to Punchh to launch targeted campaigns
- Measuring incrementality of marketing, menu, and oeprational decisions on loyalty and non-loyalty guests
- Calculating the difference in ROI of your loyalty program by looking at differences in loyalty and non-loyalty guest acquisition, frequency, and lifetime value.
